Focus group.

Our focus group involved us pitching our film 'La Sombra' for the 30 minute extract and also the 3 minute extract we would actually be filming. We also had to give things like the tagline ect... after pitching our film we were open to questions from the focus group, whether that be support or suggestions on where to improve things. Between the four people in our group we explained to the focus group each element of the film and our choices for it. Here are a few quotes from the focus group:

.'The ending doesn't relate to the tagline'
.'cliff hanger great for this genre, gives it an arthouse twist,'
.'I think you should research into the psychology behind it,'
.'maybe having spanish drug dealers[...] using channel tunnel.'
.'love idea of anti-hero, very good for arthouse film.'
.'lots of research needed on dialouge'
.'I personally think the tagline is good because it focuses on him running away,'
.'dont just rely on hollywood models check arthouse films featuring hitmen aswell.'
.I love this idea of coming to the UK because you could also touch on one of the biggest issues of our age which is immigration.'

From the focus group many suggestions will be taken on board, especially the idea of changing the ethnicity from Mexican to Spanish to keep it 'closer to home' also by incorporating the idea of immigration (illegal) to gain access to the country and peoples views on it. Also, the tagline will remain 'i will pay for my mistakes but not with my life' despite some criticism on it because in context and with the arthouse genre we think it works quite well. Moreover, we will try to include the psychology of the hitman as suggested in the focus group but granted that it is only a 3 minute clip it might be difficult to compress as something as complex as the  psychology of a hitman. Something else that needs to be addressed is the role of women but originally in the 3 minute clip there wasn't much planned for it but that might need a re-think.#

The target audience for the film with start from 15 and go to around 40, this is because the intensity of the film will keep a younger audience interested and for an older audience the foreign language element and also the deeper meaning to things like whats going on in the hitmans mind will keep them hooked. This film could appeal to a working/middle class person because of the reasons listed above. Also, this would appeal to any race as it will be mentioning immigration, also this film would appeal more to people who have a the intentions of continuing school beyond gcses and to those who have already continued mainly because of the foreign language element.