Tuesday 8 December 2015

Institution research





Donnie Darko:

This film was made by flower films and other films made by this company include 'duplex' and 'fever pitch' probably the most successful film released would be 'Charlies angels'.


Boyhood:

This film was made by the institution-IFC productions, other films include 'Ash Wednesday' and 'Dead and Lonely'. One of the more successful films from IFC would be 'paper chasers'.


Eternal sunshine of the spotless mind:

This film was made by the company 'focus features' other films made by this company include 'sinister 2' and 'The limits of control', a successful film would be 'The theory of everything'


Girlhood:

This film was made by 'hold up films' and other films made by this company include 'parade' and 'tomboy', a successful film would be 'L'avocat du diable' which was more successful in France.


The falling:

This film was made by the BFI and other films made by this company include 'hear my son' and 'the answer to everything'. A successful film produced by the BFI is ;Night will fall' which was lost footage shot by Alfred Hitchcock from the second world war.


Summary of film distribution:

1) This is the 'brainstorming stage, in which the creators have an idea and choose which direction it is going in.


2) This stage is scoping out a target audience to distribute the film to but there are many things to consider: 'digital' as films are being promoted in different ways.


3) This list is what the distributors actually do:
identifying its audience
considering why they'd go and see it
estimating the revenue potential across all the formats of its release
persuading exhibitors (cinema operators) to play the film
developing plans and partnerships to build awareness of and interest in the film
aiming to convert as much interest as possible into cinema visits


4) The distributors are companies within a country but usually associated with Hollywood, some examples are; Altitude films

-Arrow films

-Lionsgate

-Paramount pictures UK

5) The following list will say how the distributors get their films:
a third-party sales agent, acting on behalf of a producer
a continuous flow of new content from a parent studio
a studio or production company with whom the distributor has negotiated an output deal covering a slate of titles
a single title acquired at any stage before, during or after production



6) Making a distribution deal consists of the signing of a formal contract with the producer.


7) Planning the release starts as soon as the signing is complete


8) There are several questions that need to be answered before release:


-who is the film for?


-How strong is the cast?


-When were they released?


9) FILM MARKETING




1)FILM ARTWORK


posters, websites, quote posters etc.


2)TRAILERS


most cost-effective marketing technique


3)DIGITAL MARKETING


online advertising


4)PUBLICITY


Attention created to promote the launch and this could be done with movie premieres.


5)PROMOTIONS


Promotions can come from the media with posters on buses and in tube stations, also through merchandising products.


6)MEDIA AND ADVERTISING


'Search engine optimisation (SEO)' and editorial coverage and social networks such as twitter and facebook can help to do this.


7)RESEARCH AND TRACKING

This is important for distributors as it allows them to find what the people like and are interested in.


10) this involves 'selling' the film through its distribution to the exhibitors.

Distributors of films already researched:


Boyhood-IFC


-Ifc main distributor but universal pictures international distributed within the uk.


-Budget-$4million, earned $25 million



Donnie Darko-Flower films


-This was distributed by Pandora cinema


-It made $1.2million (unable to find budget)



Girlhood


-This film was distributed by Pyramide distributors


-This made a total pf £1.7 million at the box office (couldn't find the budget)




The falling-BFI


-This film was distributed by metrodome uk


-The budget for this film was £750,000 but only made £320,000 at the boxoffice.



Curazon artificial eye:

This institution is a uk based independent film distributor. Founded in 1976. It has also opened 11 independent cinemas nationwide.


Trailers from curazon


Ice and sky:
This film is a documentary on the effects of climate change and aims to educate and open peoples eyes to the fact that the world is changing and changing for the worse, things to take from this are the fact that it is in a foreign language but with english subtitles. Also it is narrated over with clips from the past and present.

Red army great nation:
This is also a documentary on the soviet union and its strengths, This could be useful because its shows a mix between interviews, pastime clips and animated pieces of propaganda.



Art house cinema in London:
Arthouse crouch end-in london
shows on this week, Black mass,cartel land and bridge of spies. They are also showing 'of mice and men' starring james franco which also being screened at larger cinemas nationwide. But the film black mass has subtitles so this is a foreign film. other films being shown include; spectre and snoopy+charlie brown which are films being shown in major cinema companies across the UK.

The audience that attend here are partly student because there is an option to purchase a student membership but largely the audience is going to be 30+ and middle to upper class as the memberships available are quite expensive and have a lot of 'premium' things on offer.






Case study:
what film London does

The capital is a hotbed of creativity in moving image art - home to artists including Jane and Louise Wilson, Kutlug Ataman and Isaac Julien as well as recent Turner Prize winners Laure Prouvost and Elizabeth Price.
Film London supports this vibrant area of filmmaking in London through FLAMIN, Film London's Artists' Moving Image Network established in 2005.
Through FLAMIN we support moving image artists in a variety of ways, including:
FLAMIN Productions, a financing and training scheme for moving image artists
The annual Jarman Award
Training and support programmes




3 Clips- Art house film trailers 



-Ice and sky




One thing I want to take away from this trailer is the incredible colour grading done in post production. It really changes the way we view the film because the saturation of the colours and the contrast between light and dark really explains the emotions that the character is feeling along with the music and voice-over. The grading is spot on and focuses on the landscape of the scene but is not over done which is something I aim to do in my production.

A tender and serene atmosphere has been beautifully created in this trailer, which I would love to achieve in our production. This can be achieved through non-diegetic music, like in the trailer, which is parallel to the clips in it. What attracted me to this trailer was the use of cinematography, which is quite beautiful. The long shots are particularly stunning, which is why I will use a variety. The manipulation of focus is also very beautiful, which I would love to apply to our production.



There are themes exposed in the trailer such as drug dealing, prostitution and gangs give the audience an insight into life like on the streets of the capital. The hybrid genre of crime thriller defiantly suits this film and then this therefore fits the profile for an independent film. The plot of this film carries a multi stranded narrative with different sub plots that eventually influence the overall plot. 



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